To promote Grady-White Demo Days at Martha’s Vineyard Shipyard and Bourne, IMD created a coordinated collection of digital and print marketing materials designed to build awareness, encourage demo requests and maintain a consistent look across every touchpoint. The campaign included Constant Contact email newsletters, a dedicated website landing page with an inquiry form, social media graphics and video content, 13-foot wide vinyl event banners and A-frame signage. Each piece was designed to work together as part of one cohesive campaign—helping Cataumet Boats promote the event before Demo Days and create a professional, recognizable presence at the shipyard.