Your go-to source for digital marketing and website news, trends, insights and strategies.
From website basics to social media management tips! Ideal reading for business owners and marketing managers to help build and maintain an impactful online presence.
Why Hire a LOCAL Social Media Manager
In today’s digital landscape, social media has become essential for businesses of every size. For small business owners and local entrepreneurs, a robust online presence can make all the difference in generating leads and sales, along with standing out from the competition. However, managing social media successfully takes time, expertise, and a strong understanding of […]
5 Essential Features to Boost Your E-commerce Sales
If you’re running an e-commerce website, it’s essential to optimize your platform for maximum sales potential. In order to really drive sales and increase conversions, it’s important to invest in the right features and plugins that will enhance the user experience and streamline the buying process. So what are the essential features and plugins that […]
The Pitfalls of Automatic Updates in WordPress
Taking Control of Your WordPress Updates for a Smoother, More Secure Website Experience In the ever-evolving world of web development, convenience often comes hand in hand with complexity. One such convenience, automatic updates in WordPress, seems like a lifesaver at first. However, a closer look reveals that it is not the best practice. […]
7 Reasons to Keep Your Website Content Fresh and Current
What happens when a website contains content that no longer reflects current offerings or the essence of your business? 1. Relevance is Key An outdated website can mislead potential customers about your business’s current status and offerings. If your website still showcases services or products you no longer provide, you risk confusing […]
The Power of Blogs in Digital Marketing
Why a Blog is an Essential Component of your Digital Marketing Strategy In the ever-changing world of digital marketing, staying ahead of the game is essential for success. Among all the numerous strategies, one timeless tool stands strong: the humble blog. Don’t underestimate its simplicity; blogs have the power to connect with your […]
The Power of an Updated Google Business Profile
Learn the importance of keeping your Google Business Profile updated and how it can boost your online success! When a business shows up in Google Business local search results, it means that Google recognizes the business as relevant and trustworthy for a specific geographic area. Google’s local search results aim to provide users […]
Why Is Website Speed Important?
The Vital Role of Website Speed in Today’s Digital Landscape In today’s fast-paced digital world, where attention spans are decreasing and users demand instant results, the speed at which a website loads has become a critical factor in a website’s success. From user experience to search engine rankings, website speed plays a crucial […]
5 Reasons to Keep your WordPress Website Updated
Don’t let your WordPress website updates fall behind! Read on and learn why it’s crucial to keep your WP website’s backend updated … and how it can effect your business if you don’t! 1. Security Vulnerabilities Outdated WordPress versions, themes, and plugins will leave your website vulnerable to malware injection – resulting […]
Can a One Page Website be a Perfect Fit for Your Business?
Recently, we’ve developed many one-page websites for new businesses that had minimal content or had a limited budget, making it a suitable option for their new online presence. (check out these two → AmairaPure and CMoulton Plumbing & Gas). However, a one page website may not be a suitable fit for everyone. Here are some things […]