In today’s fast-paced world, website visitors don’t have time to read every word.


Instead, we tend to scan the content, looking for the information we need as quickly as possible. This means that if you want to capture visitors’ attention and keep them engaged with your website, you need to make it easy for them to find what they’re looking for.

Here are the five key elements that stand out to people when they scan a website, so you can make sure your website is scan-tastic!


1. Headings and subheadings:

These are like the GPS of the website, guiding people towards the information they need. They’re the signposts that help people navigate the content and find what they’re looking for.

2. Bold or highlighted text:

This is like the highlighter pen of the website, drawing attention to the most important information. It’s the flashy bling that catches people’s eye and makes them stop and take notice.

3. Images and videos:

These are like the oasis in the desert of text, providing a refreshing break for people’s eyes. They’re the eye candy that makes the website more visually appealing and engaging.

4. Bullet points and lists:

These are like the cheat sheet of the website, making it easy for people to scan and find the information they need. They’re the organized grocery list that helps people stay focused and on track.

5. Calls to action:

These are like the sales pitch of the website, tempting people to take action and engage with the content. They’re the siren song that lures people in and encourages them to interact with the website.


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