Your go-to source for digital marketing and website news, trends, insights and strategies.
Ideal reading for business owners and marketing managers to help build and maintain an impactful online presence for your company.

The Power of Blogs in Digital Marketing
Why a Blog is an Essential Component of your Digital Marketing Strategy In the ever-changing world of digital marketing, staying ahead of the game is essential for success. Among all the numerous strategies, one timeless tool stands strong: the humble blog. Don’t underestimate its simplicity; blogs have the power to connect with your […]

The Power of an Updated Google Business Profile
Learn the importance of keeping your Google Business Profile updated and how it can boost your online success! When a business shows up in Google Business local search results, it means that Google recognizes the business as relevant and trustworthy for a specific geographic area. Google’s local search results aim to provide users […]

Why Is Website Speed Important?
Unleashing the Power of Speed: The Vital Role of Website Speed in Today’s Digital Landscape In today’s fast-paced digital world, where attention spans are decreasing and users demand instant results, the speed at which a website loads has become a critical factor in a website’s success. From user experience to search engine rankings, […]

5 Reasons to Keep your WordPress Website Updated
Don’t let your WordPress website updates fall behind! Read on and learn why it’s crucial to keep your WP website’s backend updated … and how it can effect your business if you don’t! 1. Security Vulnerabilities Outdated WordPress versions, themes, and plugins will leave your website vulnerable to malware injection – resulting […]

Website Visitors Don’t Read Every Word: Discover the 5 Website Elements to Keep Them Engaged!
In today’s fast-paced world, website visitors don’t have time to read every word. Instead, we tend to scan the content, looking for the information we need as quickly as possible. This means that if you want to capture visitors’ attention and keep them engaged with your website, you need to make it easy for them […]

Can a One Page Website be a Perfect Fit for Your Business?
Recently, we’ve developed many one-page websites for new businesses that had minimal content or had a limited budget, making it a suitable option for their new online presence. (check out these two → AmairaPure and CMoulton Plumbing & Gas). However, a one page website may not be a suitable fit for everyone. Here are some things […]

5 Essential Features to Boost Your E-commerce Sales
If you’re running an e-commerce website, it’s essential to optimize your platform for maximum sales potential. In order to really drive sales and increase conversions, it’s important to invest in the right features and plugins that will enhance the user experience and streamline the buying process. So what are the essential features and plugins that […]

Our Work: 5ft Poster Displayed in Boston
Just prior to CapeFLYER’s first train service of 2022 from South Station to Cape Cod, IMD designed a 5 foot eye-catching poster for placement at Copley Place and Faneuil Hall in Boston. Our turn around time was less than 24 hours, the print-ready file was submitted to the printer on a Friday and the posters […]

Website and Marketing for Tanzania Safari Company
We were excited when Born to Dream Tours hired us for their website design and marketing materials! We knew this project would be one where we could unleash our creativity! We started with locking in the color scheme. Then we dove right in and started creating the custom graphics. We created “torn edges” for use […]