We were excited when Born to Dream Tours hired us for their website design and marketing materials! We knew this project would be one where we could unleash our creativity! We started with locking in the color scheme. Then we dove right in and started creating the custom graphics.
We created “torn edges” for use on the website and trifold brochure. The clients provided a large amount of their own safari and wildlife images for the website and marketing materials. A vector of Africa was purchased on iStock.com to use as a template cut-out for an image of a tribal mother and child. The client also provided their own video snippets for us to piece together for creating the home page video.
The result is a beautiful safari tour website design with matching business cards and tri-fold brochures. The website and marketing materials were finished just in time for Born To Dream Tours to attend a travel trade show in Boston.
About the Safari Website Design Project:
Safari Website: www.BorntoDreamTours.com
This WordPress website was layed out using Elementor Pro and Premium Add-ons Pro for a pixel-perfect and unique website design across all devices. This website has a lot of movement with titles and images that transition into place. A video in the home page header displays exactly what one can expect on a safari tour with Born To Dream Tours – from spotting wildlife on game drives to tribal and NGO tours.
The home page is arguably the most important page on a website. It sets the scene for the business and it’s here that visitors decide whether to stay and dig deeper – or move on. We included a destinations section so visitors can see which popular Tanzanian National Parks they can expect to visit. Further down the home page is a “Value/Trust Indicator”. We used a Google Review slideshow positioned over a parallax image for the trust indicator.
A Home Page Benefits List
We also included what all websites should have on their home page – a “Benefits List”. That is for the purpose of answering the question “What am I going to get out of your product or service?”. This website’s “Benefits List” is a four column teaser box area called “Customized Safari Features”. Now the website visitors will know what are this company’s unique offerings. Born to Dream Safari Company provides personalized safari tours and expert safari guides. The safari tour guides are also Tanzanian born and hospitality trained. They know the local tribes, the National Parks and the wildlife. These are all what sets this safari business apart from their competition. And they are included in the benefits list.
Website Features To Increase Customer Engagement
Other website pages and features includes an embedded e-newsletter signup form in the footer area of every page, a photo gallery page, embedded Facebook and YouTube videos from Tanzania National Park Service. We also included an African Safari FAQs page with slide-down tabs to answer website visitors’ common questions and to help in search engine optimization.
Additional features will be added soon. The plan is to add live chat and even an interactive map of Tanzania National Parks so that website visitors can visually see where each are located in this African country! All of these features are to provide more information and also to help capture leads and sales.
About the Safari Marketing Materials Project:
Safari Tri-fold Brochure and Business Cards
Insite Media Design wrote and designed the three-panel brochure and double-sided business cards using colors and graphics to match the website for consistency. The brochure provides an overview, tour highlights and Tanzanian facts. A giraffe silhouette is included on the bottom of the Tanzania Facts panel and it was also used to creatively separate the logo and business contact information on the business card’s front panel.
Sunderland Printing in Hyannis, MA printed the first round of 2,000 brochures and 1,000 business cards. The brochure file was also turned into a compressed PDF file and has been added to the website for downloading.
